Own end-to-end marketing strategy for Field Service segments, targeting specialty trade contractors and property maintenance operators.
Develop go-to-market plans, messaging, content, and sales enablement to drive pipeline growth.
Serve as the internal authority on segment marketing, partnering with sales and product to position Geotab as a fleet intelligence platform.
Geotab is a global leader in IoT and connected transportation, providing web-based analytics to help businesses manage fleets. With a diverse team and a "Great Place to Work" culture, they process billions of data points daily to enhance safety and sustainability.
Coordinate with internal and external teams across multiple countries to manage international marketing campaigns.
Assign campaigns, manage CPL bidding, oversee contract signing, and ensure smooth communication between parties.
Monitor campaign performance and provide actionable recommendations for improvement.
INFUSE is a demand generation company that helps B2B organizations deliver audience, buyers, and account engagement. With a global team operating across more than 60 countries, the company has been recognized multiple times on the Inc. 5000 list and received over 60 industry awards, including Inc. Best Workplaces.
Own and execute multi-channel campaign strategies for the Higher Education vertical, from planning to reporting.
Translate market priorities into compelling narratives and manage cross-functional execution with product marketing, paid media, and SDR.
Measure and optimize campaign performance against pipeline and revenue metrics, using data to drive decisions.
Panopto is a visual and audio-based learning technology company that empowers organizations to share knowledge effortlessly. With over 1,600 companies and universities worldwide and 11 million end users, the company is remote-first with offices in Pittsburgh, London, Hong Kong, Singapore, and Sydney.
Take ownership of growth initiatives in the Brazilian market, shaping localized marketing strategies that connect global positioning with local audiences.
Execute multichannel campaigns across CRM, paid social, SEM, SEO, and organic social media, leveraging region-specific platforms like Meta and WhatsApp.
Use data and market insights to optimize the customer journey across acquisition, activation, and retention funnels.
The partner company is a global organization serving students and physicians with education and licensing solutions. They operate in a fast-paced, distributed environment with a multicultural team that values autonomy and collaboration.